Force Motors Limited, a leading name in India’s automotive industry and the country’s largest van manufacturer, has joined hands with Zoho Corporation to revolutionize its customer experience and dealer management systems. This partnership is a crucial part of Project DigiForce, an ambitious digital transformation initiative aimed at boosting productivity, fostering innovation, and enhancing customer satisfaction through advanced technology solutions.
The collaboration will see Zoho’s Advanced Customer Relationship Management (CRM) and Dealer Management System (DMS) being implemented across Force Motors’ extensive dealer network. Alongside these, a suite of 12 AI-powered front-office applications will replace outdated legacy systems, bringing a modern approach to marketing, sales, service, and customer engagement. The cloud-based platform is designed to unify operations, streamline communication, and create a seamless experience for dealers, teams, and customers alike.
With over 200 dealerships, 70 authorized service centers, and 30 parts centers spread across India, Force Motors also has a growing international presence with distributors in more than 25 countries. The new CRM-DMS solution promises to enhance efficiency, improve customer satisfaction, and enable data-driven decision-making for all stakeholders involved.
Prasan Firodia, Managing Director of Force Motors, emphasized the strategic importance of this move. “Project DigiForce, powered by Zoho, represents a major shift in how we approach customer experience. The technology will not only benefit our operations in India but also strengthen our global dealer network. Partnering with Zoho, a homegrown tech leader, aligns perfectly with our commitment to innovation and technological progress in India,” he said.
Zoho’s CEO, Mani Vembu, echoed this sentiment, highlighting the significance of digital transformation in the automotive sector. “Force Motors has built a legacy of engineering excellence. Now, with Project DigiForce, they’re taking customer engagement to the next level. Our combined efforts will create an ecosystem where technology enhances every touchpoint—from sales and service to post-purchase support,” Vembu noted.
He further added, “We’re excited to be part of Force Motors’ growth story. The Zoho platform offers the flexibility and depth needed to drive this transformation, making it a partnership we truly value.”
This initiative underscores Force Motors’ dedication to delivering top-tier customer experiences while empowering its dealers with cutting-edge tools. By embracing digital transformation, the company is setting a new standard for technology adoption in India’s automotive industry. The collaboration with Zoho marks a significant milestone, ensuring that Force Motors remains competitive in an increasingly digital world.