Dish TV India has made a strategic move into the smart TV market with its new VZY range. This integrated device combines DTH and OTT entertainment into one seamless hub. The company aims to diversify its revenue streams beyond traditional services. This launch marks a significant shift in their business model.
CEO Manoj Dobhal announced their ambitious goal during the product unveiling. Dish TV expects one-fourth of its revenue to come from non-DTH services within 18 to 24 months. This expansion includes new markets like smart TVs and other innovative products. The company is clearly pivoting towards a broader content ecosystem.
Their vision extends far beyond linear television. Dobhal emphasized that Dish TV will soon be known for everything around content. This includes devices, streaming services, and traditional broadcasting. They plan to have a presence in every segment of the entertainment industry.
Currently, non-DTH businesses contribute about 10% to total revenue. As they populate more verticals, this share is expected to grow significantly. The objective is clear: reach 25% from non-DTH sources soon. This diversification is crucial for future growth.
In FY25, Dish TV’s revenue stood at ₹1,567.6 crore. This was a decline from ₹1,856.5 crore in FY24. The reduction was mainly due to fewer Pay TV subscribers and stagnant ARPU. Hence, the push into new areas is both timely and necessary.
Dobhal stated that they are no longer just a DTH player. They are shifting their orbit with bold moves. The VZY launch is a pivotal step in this transformation journey. It represents a new direction for the entire organization.
The VZY range includes models from 32 inch HD to 55 inch 4K UHD QLED. There are plans to expand this lineup further. Each TV is designed as a complete entertainment solution. Customers get everything in one package.
Competition in the TV market is fierce with over 20 companies. Margins are typically thin across the industry. However, Dish TV believes their model is unique. They claim to compete against no brand directly.
Why is their approach different? Other TVs require separate subscriptions and set-top boxes. VZY offers integrated content right out of the box. It includes OTT, linear TV, and live channels. This plug-and-play convenience is a key selling point.
The initial response to the VZY pilot has been very encouraging. These smart TVs are currently manufactured by a third party. They run on Google’s TV operating system. Future plans include developing their own OS within two years.
Dish TV had earlier launched the OTT platform Watcho in 2019. Their quick-commerce platform Shopzop went live recently. It already lists over 4,000 products. These initiatives are part of the broader non-DTH strategy.
Dobhal confirmed that more innovative products are in the pipeline. These will help consolidate their non-DTH revenue stream. The company is committed to expanding its ecosystem. This is just the beginning of their transformation.
VZY smart TVs will be available nationwide. They will be sold through leading retail outlets and online platforms. This ensures wide accessibility for consumers. Dish TV is betting big on this new venture.
The entertainment landscape is evolving rapidly. Dish TV’s integrated approach could resonate with modern viewers. By offering everything in one device, they simplify the user experience. This could be a game changer in the market.