Ralph Lauren Fragrances has announced cricket superstar Jasprit Bumrah as the new face of Polo 67 in India. This partnership highlights the shared values of dedication and discipline. Bumrah will star in the brand’s upcoming fragrance campaign, bringing his iconic status to the luxury product.
The collaboration celebrates Bumrah’s journey of perseverance in cricket. His story of rising to global fame through hard work makes him an ideal representative. The brand sees his persona as reflecting their timeless yet contemporary vision perfectly.
Charles-Alexandre Boczmak, General Manager of L’Oreal International Distribution SAPMENA, expressed excitement about the partnership. He noted Bumrah’s inspirational role for millions worldwide. The executive emphasized how the cricketer embodies the spirit Ralph Lauren Fragrances represents.
Bumrah’s career demonstrates unwavering commitment to excellence. His unique bowling style has redefined fast bowling internationally. He stands as a once-in-a-generation sports icon admired globally.
The cricketer transcends his sport through quiet leadership and gracious dignity. He consistently pushes boundaries while maintaining sportsmanship. His passion for giving back inspires younger generations to pursue their dreams.
Jasprit Bumrah shared his enthusiasm about working with the luxury brand. He described Ralph Lauren as symbolizing timeless elegance and individuality. The opportunity to collaborate on a campaign about designing dreams resonated deeply with his personal philosophy.
The Polo 67 fragrance brings an athletic spirit to the iconic collection. It targets men who consistently perform at their peak. The scent champions self-expression and bold individuality.
Master perfumer Marie Salamagne exclusively crafted Polo 67 Eau de Parfum. The warm woody fragrance features unique fresh and fruity notes. Key ingredients include pineapple, cedarwood, and benzoin for a distinctive aroma.
The fragrance opens with vibrant top notes. These include pineapple accord, green mandarin, bergamot, and cardamom. This creates an invigorating first impression that sets the tone for the entire experience.
Ralph Lauren entered the fragrance world in 1978 with Polo for men. For over four decades, the brand has developed bestselling scents. These fragrances express distinct personalities while maintaining luxury lifestyle alignment.
Today’s portfolio includes various Ralph Lauren and Polo fragrances. The collection spans Ralph Lauren Romance, Ralph’s Club, and Polo Earth among others. Each product continues the brand’s tradition of quality and style.
Ralph Lauren Corporation leads in luxury lifestyle products across five categories. These include apparel, accessories, home goods, fragrances, and hospitality. The company has inspired better living through authentic style for fifty years.
The corporation’s brand family enjoys global recognition. Names like Ralph Lauren Collection and Polo Ralph Lauren represent worldwide consumer favorites. This ambassador announcement strengthens their connection with Indian consumers.
This partnership marks another milestone in Bumrah’s extraordinary career. It represents his growing influence beyond cricket into luxury branding. The collaboration brings together sports excellence and fashion sophistication.